'tea off' kettle design competition

i saw this today on designboom.

'Sponsored by World Kitchen, LLC, Endorsed by the Industrial Designers Society of America'
'The heritage of tea is laden with ritual and meaning that dates back thousands of years and spans the globe.'

the website has details of how to enter and what you need to be eligible etc, but it is open until the 26th january 2009, and prizes are $5000.

link to competiton page