ingenious plug [re]design

i have always wondered why british electrical plugs need to be so much bigger than foreign ones. this is a video of a design that improves it a lot. there might be some things i am missing, but as far as i can see, this idea is near flawless!

an excellent piece of industrial design, and worth watching. i'm not sure who the designer is (sorry), but will try to find out!

UPDATE

i just saw an article on the designer on dezeen. the designer is RCA graduate min-kyu choi, and some images of the product are below. there are also some cool extra products that utilise the same system, if you either watch the video till the end, or follow the link at the bottom to the dezeen article.

http://www.dezeen.com/wp-content/uploads/2009/06/choi_uk_folding_plug01_sq.jpg

http://www.dezeen.com/wp-content/uploads/2009/06/choi_uk_folding_plug02.jpg

http://www.dezeen.com/wp-content/uploads/2009/06/choi_uk_folding_plug03.jpg

http://www.dezeen.com/wp-content/uploads/2009/06/choi_uk_folding_plug04.jpg

link to original (bbg) article

link to dezeen article