this is the 'here' hook, by richard shed. i bought one a while ago for my brother, and am hoping he'll keep forgetting to ask for it back. and i think that is testament alone to how good a design i think it is.
Never again will you have to tell guests where to hang their jackets.
made of lacquered mdf, it is available for around £10 in various places. if you head over to his website you'll see lots of other nice products.
link to richard shed