key tags

http://base1.googlehosted.com/base_media?q=http://www.screwfix.com/sfd/i/cat/43/p1196343_l.jpg&size=17&dhm=1d488057&hl=en

some things never change, and this is often the sign of a great design. this isn't always the case of course (as with the much publicised folding plug by min-kyu choi, which i posted about last june, and last week won the brit insurance design award at the design museum), but often it is.

like the key tag, above. it's simple, cheap, and it functions perfectly. what more could you ask for?

(thanks mum!)