+d gumhook

http://elledecoration.co.za/files/2009/11/gumhook-Ll.jpg

+d are a brand that make fun, colourful and useful products, a bit like qualy (who i wrote about recently). in fact, they have so many great products, i think i'll spread them over a few posts rather than squash them all into one.

above is the gumhook, designed by gaku otomo, which is actually the one +d product that i own. a simple hook that screws securely to the wall with a hidden bracket, so it looks like it is floating there. the best thing about this product is that it is made of silicone rubber, so it is soft and flexible. firstly, this means you can hang clothes on it and it is not rigid, so it won't snag or deform the clothes. it also means if you happen to bump into it yourself you won't end up with a big bruise on your arm!

http://www.plus-d.com/ger/product/images/21gum_hook.jpg