usb clip / red dot design award

i came across the winners of this years red dot award today. if you havn't heard of it before, here's a brief description from their site:

red dot stands for belonging to the best in design and business. Our international design competition, the “red dot design award”, is aimed at all those who would like to distinguish their business activities through design. The distinction is based on the principle of selection and presentation. Excellent design is selected by competent expert juries in the areas of product design, communication design, and design concepts.

there are a lot of different categories, and hence lots of winning designs, all of which are very good (of course). but i've just picked one, as i quite like usb's; the usb clip, designed by emamidesign for freecom, which won the award in the 'computers' category. a nice, simple design, that adds an extra function to a usb memory stick.

The design of the particular innovative USB Clip occurred against a background of these electronic storage devices becoming ever cheaper and smaller, which in turn however has also contributed to them being easily overlooked. Offering a solution to this problem, this new device reinterprets the functional principle of a paper clip and translates it into the design of a storage medium to make data transfers and archiving easier. The outer material used for the USB Clip is pleasing to the touch and allows it to be bent open flexibly and thus be attachable very much like a paper clip. It can be clipped easily onto any paper such as letters or other documents, while the housing through its colour conveys a sense of lightness. A huge advantage of the USB Clip consists of the possibility of also using it in postal mail communication: clipped onto a document it can thus deliver additional information, without necessarily adding cost to the posting, as the clip is very thin and light thanks to a design that focuses exclusively on its function.