this bike light is the first product in the swedish brand's collection, and is very much in the mould of the knog lights (see post here), which are themselves a great design.
where as the knog designs use their material to provide the function, these lights are all about simplicity:
The design idea was to use the simplest shape possible and let the colors do the talking. We began with a block shape and then added the few necessary functional elements; the curved underside, the oversized rubber button and the groove for attaching the elastic cord.
available for about €20.