last year's re-branding of watch company nooka featured quite a few nice details, but what i really liked was the change in packaging. greatly reduced not only compared to their previous packaging, but compared to the vast majority of timepiece packaging on the market, the watches are now shipped in durable mylar bags, available in three sizes. the company has also discontinued its use of acrylic stands for watch display, now sending corrugated cardboard pieces, shipped flat and folding to shape after arrival.
for a company that is very modern (if not futuristic!), it's a very appropriate change, i think it looks great!