these nooka watches have two interesting features when it comes to the strap. the first, most obvious, is that the straps are easily removable and interchangeable, sliding on and off for those that wish to quickly change combinations. the second feature is what happens at the buckle; instead of the excess strap length sitting on top of the strap as with most watches, it folds underneath, which they claim "minimizes it's profile for added comfort".
the watch may not be to everyone's taste, but an interesting design nonetheless! have a look at their new packaging too if you haven't seen it already.
via moco loco