ikea knäppa cardboard digital camera

i forgot to post about this after milan a few weeks ago: for the launch of ikea's ps 2012 collection, these cardboard camera's were given away at the exhibition. customers are then encouraged to upload their photos to a dedicated site.

it's a nice looking product, using three of ikea's most renowned things: cardboard, components and flat-packing. it uses two aaa batteries, and stores up to 40 photos, which you can transfer using the integrated usb. they make no lies about the photo quality (see video below), but i think it's a nice update of the disposable camera for the digital age. i just hope they'll be available to buy!

via moco loco