google and lego build

'build' is a collaboration between lego australia and google chrome, in which users get to rebuild the world in lego (or, for the time being at least, australia). fusing webgl, google maps, and the latest in-browser graphics, users have the chance to build whatever they want on a 30x30 baseplate, then edit it and post it to the map for all to see.

for a company known for making physical building blocks, it's another very clever digital experience, much like their photo and video apps, or the many video game collaborations they're involved in. it's great fun and worth having a go!

via dave