tasse cups for mcdonalds

Tasse by Patrick Norguet

this re-usable cup was designed by patrick norguet for mcdonalds. available in french restaurants only, each cup has a protective wrap in six different colours, making them easier to hold.

McDonald’s asked me to conceive and design an object intended for all of its clients. The idea is simply to use a code present in the world of McDonald’s for inspiration. This project and the problems that large quantities entail, that is five million copies, raises the question about the need for ownership and the symbolic incarnation of a brand through a viable object. A functional basic with its small elastomer sheath to avoid burning and ensure a perfect grip, free with each menu + coffee.

Tasse by Patrick Norguet

Tasse by Patrick Norguet

via dezeen