lifx is a wifi enabled, multi-color, energy efficient led light bulb that you control with your smartphone. it's quite an interesting product, but what's even more interesting is the story behind it's funding. the project was submitted to kickstarter and easily reached it's target within days, and has now even sold out of 'pledges'. that's a total of $1,313,427 with 38 days still to go, when their goal was a mere $100,000! very impressive, i'd love to see how well they work once they're in production.