Serif

I didn't expect that the most impressive thing I saw during LDF would a TV! The Serif is designed by Ronan and Erwan Bouroullec for Samsung, and was on display at Somerset House last week. Television design has been about getting the screens as thin as possible in the last decade, but this the antithesis of that, a design more like a piece of furniture. The set, available in three sizes, looks like the letter 'I' in profile, and can sit alone or stand on detachable legs. It's a lovely looking thing that you would be happy to leave out even when not in use.