knog frog

there are a few problems with the majority of bike lights. firstly, they are usually not that simple to attach to the frame or handlebars. secondly, people are afraid they will be stolen; a lot of them are removable, but this leaves a big clunky attachment piece on the frame or handlebars.

there are also other, less obvious problems too, such as the one i currently have: i have two bikes, but only one set of lights. i'm never going to be riding both at the same time, but it is a bit of a hassle to have to remove the whole attachment bracket every time i switch between bikes (which is quite often). therefore, my only option would really be to have two sets of lights, which i think is a bit of a waste.

but recently i've come across the solution. the above image is of the frog strobe lights, by knog. the use of silicone as a material has really freshened up the whole bike lights area, and pretty much solved all of the previously mentioned problems!

they are easily attached, and easily removed. they are flexible, but remain secure. they come in a wide range of colours, and you can get hold of a front a rear light from as little as £10 for a single LED model.

the difference a good picture makes... a while back a saw a post about a guy who takes amazing photos of custom bikes using a very basic set up. from boingboing:

'Using consumer cameras, Ray gets tremendous results in his modest garage photography studio. Ray's process has been perfected with considerable trial and error, but surprisingly little money. With a $30 tripod, $35 halogen Sears work lights and a $55 roll of seamless, Ray has proven that I can no longer blame my camera for my poor quality photos.'

it just shows the difference a good photo makes, and how simple it can be! check out his site to see what kind of lights, backdrop, and tripod set up he uses. through lots of trial and error he seems to have come up with just the right setup, which can easily be copied without having to go through that trial and error yourself.

when looking at peoples (product) design work on a website or portfolio, a picture can really make or break a product. a simple white backdrop like the one above is often the best thing to use to show the product, as it doesn't over-complicate things. i will definitely use some of his tips when photographing my own things this year...

link to boingboing post

link to ray dobbins photo setup